December 3, 2006 10:22 AM
Perceptions shift from pass-through military town to travel destination.
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December 3, 2006 10:10 AM
With this exclusive story interest explodes.
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December 2, 2006 9:12 AM
New media blog lauds Triumph effort as 'Edutainment & Engagement'
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November 12, 2006 12:35 PM
To drive awareness and interest we created the first commercial version of Geocaching - a GPS-based treasure hunt game - targeting a dedicated online community that mirrors Palladium's ideal customer.
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November 8, 2006 9:56 AM
Promo furthers the hype: 'Palladium shoes is luring urban adventurers.'
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November 7, 2006 3:04 PM
The first-to-market promotion got Brandweek's praise months before the consumer launch.
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November 3, 2006 11:13 PM
The Palladium brand appeals to globe-trotting urban nomads - a lifestyle group practically unreachable by traditional media, so we created a website designed to bring them to us. For authenticity, each shoe style is named after unique travel destinations worldwide. In the first 6 months, the promotion more than quadrupled web traffic and generated 5000 registered users.
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November 3, 2006 2:08 AM
Create a unique website to host Triumph's Tough Test program and collect consumer feedback and data.
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November 10, 2001 4:26 PM
The Apepazza Cagliari is featured in the November issue of
Real Simple magazine.
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