BRAC
The Army's Army WebsiteThe Republik was hired by the Army's Base Realignment and Closure (BRAC) initiative to encourage reassigned troops to move to Fayetteville/Cumberland County, NC. Not an easy task considering Cumberland County's amenities are not as sexy as most of its competing communities. As a response, we positioned it as the World's First Sanctuary For Soldiers, supported and brought to life through the creation of The Army's Army, a volunteer organization of citizens and businesses who've pledged their unwavering support to those in the military.
Projects
Army's Army Website
Tactic: Website
A recruitment site built upon a social networking platform that encourages Cumberland County citizens and businesses to join the Army's Army, volunteer for projects and recruit their friends and families to join.
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Army's Army Logo
Tactic: Identity
The official badge of the Army's Army worn with pride by volunteers.
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Army's Army Brochure
Tactic: Brochure
Everything you need or want to know about the Army's Army and then some.
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Recruitment Poster - Conductor
Tactic: Out Of Home
An Army's Army recruitment poster encouraging citizens to be a "Hero's Hero" by volunteering for the Army's Army to "watch over those who watch over us."
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Recruitment Poster - Contractor
Tactic: Out Of Home
An Army's Army recruitment poster encouraging citizens to be a "Hero's Hero" by volunteering for the Army's Army to "watch over those who watch over us."
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Recruitment Poster - Teacher
Tactic: Out Of Home
An Army's Army recruitment poster encouraging citizens to be a "Hero's Hero" by volunteering for the Army's Army to "watch over those who watch over us."
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Recruitment Poster - Nurse
Tactic: Out Of Home
An Army's Army recruitment poster encouraging citizens to be a "Hero's Hero" by volunteering for the Army's Army to "watch over those who watch over us."
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Recruitment Poster - Policeman
Tactic: Out Of Home
An Army's Army recruitment poster encouraging citizens to be a "Hero's Hero" by volunteering for the Army's Army to "watch over those who watch over us."
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Army's Army Recruitment Banner
Tactic: Out Of Home
Event Banner used to solicit volunteers in the Army's Army mobile recruitment booth.
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Heroes Banner
Tactic: Out Of Home
Event Banner used to solicit volunteers in the Army's Army mobile recruitment booth.
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Army's Army T-Shirt
Tactic: Merchandising
A free t-shirt given to Army's Army volunteers before they're inducted into the organization. Recipients wear the shirts at every sponsored by the Army's Army.
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Home and County Banner
Tactic: Out Of Home
Event Banner used to solicit volunteers in the Army's Army mobile recruitment booth.
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Sanctuary Website
Tactic: Website
A website built on a social networking platform that allows soldiers and their families to interact with Cumberland County to find out what its like to live in the World's First Sanctuary for Soldiers and their families.
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Sanctuary Logo
Tactic: Identity
The official logo of the World's First Sanctuary Community for Soldiers.
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Sanctuary Press Invite
Tactic: Press Kit
An invitation to writers and editors at major news outlets to attend the "grounbreaking" ceremony for the World's First Sanctuary for Soldiers. Each invitation features a detachable 3-day pass window sticker "to experience the Sanctuary".
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Army's Army Press Invitation
Tactic: Press Kit
An invitation to the press to attend the Army's Army "Call to Arms" induction ceremony. Each invitation comes complete with an "Embedded Reporter" lanyard.
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Sanctuary Bumper Sticker
Tactic: Merchandising
A bumper sticker for the world's first Sanctuary Community for Soldiers and their families.
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Sanctuary Dedication Shirt
Tactic: Merchandising
"The World's Only Sanctuary Community For Soldiers" t-shirt handed out at the declaration ceremony and sold at fayettevilleoutfitters.com.
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Army's Army Recruitment Video
Tactic: Broadcast
A plug and play video used by Army's Army volunteers to recruit and sign-up new members.
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AA Volunteer Pledge
Tactic: Brochure
A pledge of support for soldiers and their families, each and every Army's Army recruit must recite before being inducted into the organization.
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Two Malcontents
Tactic: Publicity
A pro-military blog praising the "world's first soldiers' sanctuary".
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Army.com
Tactic: Publicity
The Army's official blog gives a big thumb's up to the World's First Sanctuary Community for Soldiers.
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A Soldiers Mind
Tactic: Publicity
A very popular military blog says, "This is a fantastic example of a community located near a military installation willing to make their soldiers feel welcome...I hope other communities will follow their lead."
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AUSA News
Tactic: Billboards
The Army's official newspaper covers the Army's Army induction ceremony.
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Boston.com
Tactic: Publicity
Boston.com covers the declaration of the World's First Soldiers' Sanctuary.
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Business Week
Tactic: Publicity
Business Week picks up the World's First Sanctuary Community for Soldiers story.
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Houston Chronicle
Tactic: Publicity
The Houston Chronicle online covers the announcement of The World's First Sanctuary Community for Soldiers.
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Sanctuary: Democratic Underground
Tactic: Publicity
Democratic Underground covers the announcement of the World's First Soldiers' Sanctuary.
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Denver Post
Tactic: Publicity
The Denver Post online picks up the declaration that Fayetteville/Cumberland County is the World's First Sanctuary Community for Soldiers.
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Fayetteville Observer - Army's Army to Recruit
Tactic: Publicity
The Fayetteville Observer writes about how the Army's Army will help recruit soldiers to relocate to Cumberland County.
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Fayetteville Observer - Citizens Mobilize
Tactic: Publicity
The Fayetteville Observer covers the induction ceremony for the Army's Army.
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Fayetteville Observer - Soldiers Feel at Home
Tactic: Publicity
The Fayetteville Observer covers the city and county's announcement that it is the World's First Sanctuary Community for Soldiers.
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Fayetteville Observer - Support System
Tactic: Publicity
The Fayetteville Observer says the Army's Army is an organization that "can watch over military families permanently".
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Fayetteville Observer - Declaration
Tactic: Publicity
The Fayetteville Observer covers the declaration ceremony where local and state officials declared Cumberland County the World's First Sanctuary Community for Soldiers.
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Fayetteville Observer - Volunteers Needed
Tactic: Publicity
The Fayetteville Observer helps the Army's Army recruit volunteers through an editorial outlining how important the group's efforts are to the community.
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G503.com
Tactic: Publicity
Another popular military blog, G503.com, gives praise to the World's First Soldiers' Sanctuary.
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International Business Times
Tactic: Publicity
The International Business Times picks up the Sanctuary declaration.
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Journal Now
Tactic: Publicity
The Winston-Salem journal calls Cumberland County a place dedicated to making soldiers "feel relaxed and appreciated".
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KnoxNews.com
Tactic: Publicity
The KnoxNews.com covers the Sanctuary declaration.
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WSJ Market Watch
Tactic: Publicity
The Wall Street Journal's Market Watch picks up the Sanctuary declaration.
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Military.com
Tactic: Publicity
Military.com, one of the most popular military sites online, picked up the Sanctuary declaration story and it quickly became one of the hottest topics on the site for several days. Hundreds of people wrote in to commend Fayetteville/Cumberland County for its demonstration of support for soldiers and their families.
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Military GI
Tactic: Publicity
Popular military blog, MIlitary GI says, "With so many Americans...villifying and disrespecting soldiers as they return from the middle east, Cumberland County, NC is a reminder people still care....Hopefully this will spark an outbreak of "Soldiers' Sanctuaries".
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Move America Forward
Tactic: Publicity
MoveAmericaForward.org says, "We've hear of sanctuary cities for illegal aliens...now we hear of the world's first soldiers' sanctuary....Now that's Sanctuary Amercians can support!"
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MSNBC - Sanctuary
Tactic: Publicity
MSNBC covers the Sanctuary declaration story.
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Open Congress
Tactic: Publicity
Open Congress writes about US Congressman Robin Hayes declaring Fayetteville/Cumberland County The World's First Sanctuary Community for Soldiers.
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The Patriot Files
Tactic: Billboards
The Patriot Files a popular military blog covers the Soldiers' Sanctuary declaration.
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Reuters
Tactic: Publicity
Reuters covers the declaration of the World's First Soldiers' Sanctuary.
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Sandspur
Tactic: Publicity
The Sandspur, a local publication covers the induction ceremony of the Army's Arm.
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Thunder Run
Tactic: Publicity
Thunder Run a popular military/conservative blog covers the Sanctuary story as reported from another blog "A Soldier's Mind".
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Up and Coming Weekly
Tactic: Publicity
Up and Coming Weekly, a local newspaper covers the induction ceremony of the Army's Army.
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United States Veteran
Tactic: Publicity
UnitedStatesVeteran.com, a popular military and political blog for vets picks up the Sanctuary declaration story.
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VA Joe
Tactic: Publicity
VAJoe.com covers the Sanctuary declaration story.
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WRAL Memorial Day
Tactic: Publicity
WRAL.com a local news station covers the Army's Army induction Ceremony.
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Winston Salem Journal
Tactic: Publicity
The Winston-Salem Journal writes an article about the new Soldiers' Sanctuary saying, "Group starts campaign to give service members a place to feel welcome".
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WT News and Information
Tactic: Publicity
WT News and Information calls "Nation's First Sanctuary Community for Soldiers a big hit with troops".
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Yahoo Finance
Tactic: Publicity
Yahoo Finance covers the Soldiers' Sanctuary declaration.
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The Army Now Vidcast
Tactic: Publicity
The Army's official news station covers the Sanctuary for Soldiers declaration in its Now Vidcast series.
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Sanctuary Billboard
Tactic: Billboards
Sanctuary Billboard
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Sanctuary Roadsign
Tactic: Out Of Home
Sanctuary Roadsign
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Time Magazine
Tactic: Publicity
Time Magazine
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Fayetteville Observer - Embracing The Military
Tactic: Publicity
Fayetteville Observer - Embracing The Military
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Fayetteville Observer - Michelle Obama
Tactic: Publicity
Fayetteville Observer - Michelle Obama
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Twitter - Michelle Obama
Tactic: Publicity
Twitter - Michelle Obama
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Michelle Obama Speech: 3.12.2009
Tactic: Publicity
Michelle Obama Speech: 3.12.2009
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Testimonials
Our community had to deliver a message that would resonate with military
families and contractors worldwide. With such a challenge, we turned
to our partners at The Republik. Being able to delicately appease a diverse
stakeholder group is a true gift. By doing so, and delivering a million
dollar idea, we stand to reap rewards for generations to come.