BRAC

The Army's official newspaper covers the Army's Army induction ceremony.

Tactic: Billboards
Target consumers:

Military Supporter

Those with an unwavering devotion but no direct connection to the troops that fight for our country.

Military Connected

Current enlistees, veterans, multi-generational military families, military enthusiasts.

Military

Publications, radio, television and online news sources covering issues that impact soldiers and their families.