BRAC

Army's Army T-Shirt

A free t-shirt given to Army's Army volunteers before they're inducted into the organization. Recipients wear the shirts at every sponsored by the Army's Army.

Tactic: Merchandising
Target consumers:

Military Supporter

Those with an unwavering devotion but no direct connection to the troops that fight for our country.

Military Connected

Current enlistees, veterans, multi-generational military families, military enthusiasts.

Civic Minded

People of all ages and sexes determined to make Fayetteville and Cumberland County the best place possible.

News - Local/National

Writers, editors and producers looking for unique story ideas their audiences will find interesting.