BRAC

Army's Army Website

A recruitment site built upon a social networking platform that encourages Cumberland County citizens and businesses to join the Army's Army, volunteer for projects and recruit their friends and families to join.

Tactic: Website
Target consumers:

Military Supporter

Those with an unwavering devotion but no direct connection to the troops that fight for our country.

Military Connected

Current enlistees, veterans, multi-generational military families, military enthusiasts.

Civic Minded

People of all ages and sexes determined to make Fayetteville and Cumberland County the best place possible.

News - Local/National

Writers, editors and producers looking for unique story ideas their audiences will find interesting.