BRAC

The Fayetteville Observer says the Army's Army is an organization that "can watch over military families permanently".

Tactic: Publicity
Target consumers:

Military Supporter

Those with an unwavering devotion but no direct connection to the troops that fight for our country.

Military Connected

Current enlistees, veterans, multi-generational military families, military enthusiasts.

Civic Minded

People of all ages and sexes determined to make Fayetteville and Cumberland County the best place possible.

News - Local/National

Writers, editors and producers looking for unique story ideas their audiences will find interesting.