BRAC
Military.com
Military.com, one of the most popular military sites online, picked up the Sanctuary declaration story and it quickly became one of the hottest topics on the site for several days. Hundreds of people wrote in to commend Fayetteville/Cumberland County for its demonstration of support for soldiers and their families.
Tactic: PublicityTarget consumers:
Military Supporter
Those with an unwavering devotion but no direct connection to the troops that fight for our country.
Military Connected
Current enlistees, veterans, multi-generational military families, military enthusiasts.
Military
Publications, radio, television and online news sources covering issues that impact soldiers and their families.