BRAC
Recruitment Poster - Teacher
An Army's Army recruitment poster encouraging citizens to be a "Hero's Hero" by volunteering for the Army's Army to "watch over those who watch over us."
Tactic: Out Of Home
Target consumers:
Military Supporter
Those with an unwavering devotion but no direct connection to the troops that fight for our country.
Military Connected
Current enlistees, veterans, multi-generational military families, military enthusiasts.
Civic Minded
People of all ages and sexes determined to make Fayetteville and Cumberland County the best place possible.
News - Local/National
Writers, editors and producers looking for unique story ideas their audiences will find interesting.