BRAC

A bumper sticker for the world's first Sanctuary Community for Soldiers and their families.

Tactic: Merchandising
Target consumers:

Military Supporter

Those with an unwavering devotion but no direct connection to the troops that fight for our country.

Military Connected

Current enlistees, veterans, multi-generational military families, military enthusiasts.

Civic Minded

People of all ages and sexes determined to make Fayetteville and Cumberland County the best place possible.