BRAC

The official logo of the World's First Sanctuary Community for Soldiers.

Tactic: Identity
Target consumers:

Military Supporter

Those with an unwavering devotion but no direct connection to the troops that fight for our country.

Military Connected

Current enlistees, veterans, multi-generational military families, military enthusiasts.

Civic Minded

People of all ages and sexes determined to make Fayetteville and Cumberland County the best place possible.

News - Local/National

Writers, editors and producers looking for unique story ideas their audiences will find interesting.

Military

Publications, radio, television and online news sources covering issues that impact soldiers and their families.

Conservative

Right-leaning media personalities, writer and editors.