Fayetteville CVB
VisitFayettevilleNC.comWith Fort Bragg at its doorstep, Fayetteville is the ultimate company town for the military. Cater to the 45+ million military-related families within a 250 radius -- Declare Fayetteville, NC as the most patriotic town in the USA. As America's hometown, Fayetteville is the place that will restore, revitalize and reaffirm your pride in the United States.
Projects
Sherman and Cornwallis
Tactic: Print
Reminds potential visitors the Fayetteville has a long history of welcoming everyone to their community - well, almost everyone.
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Babe Ruth
Tactic: Print
Sporting Event planners can't go wrong hosting their event in the town where Babe Ruth hit his first home run.
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Churches
Tactic: Print
Religious freedom is a big part of Fayetteville's history - making it the ideal place for religious organizations.
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Golf
Tactic: Print
With twenty beautiful, uncrowdedl courses, Fayetteville just might be the ultimate golf getaway.
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History Class
Tactic: Print
Fayetteville has a 750-mile driving tour covering over 250 years of American history.
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MWR At Ease
Tactic: Print
In conjunction with the Army's Morale, Welfare and Recreation program (MWR), Fayetteville encourages Fort Bragg troops to come into town for a little R&R.
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MWR Your Mission
Tactic: Print
In conjunction with the Army's Morale, Welfare and Recreation program (MWR), Fayetteville encourages soldiers to hit the town for a little fun.
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Minuteman Crossing
Tactic: Print
A poster encouraging tourists to drive Fayetteville's 750-miles of historical trails.
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I Want You to Customize It Poster
Tactic: Print
A poster for the CVB office encouraging tourists to create a personalized tour of Fayetteville.
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Liberated
Tactic: Print
In a world where patriotism has become a bad word, Fayetteville bucks the trend by reminding people why America's great.
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Gas
Tactic: Print
As bad as gas prices are here, they're much higher in Europe. (This ran when gas was a piddly $1.50/gallon).
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5% World Population
Tactic: Print
A clear reminder that no country generates prosperity like the good ol' USA.
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Declaration of Patriotism
Tactic: Press Event
A press conference where Fayetteville leaders declared to the world, its intention of becoming know as the most patriotic community in America.
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Fayetteville Website
Tactic: Website
A patriotic look and feel that introduces visitors to Fayetteville while optimizing search engine performance
Click Here to go to the Fayetteville Website
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Walking & Driving Trails
Tactic: Website
Fayetteville has 750 miles of trails organized by various cultural and historical interests. This page allows visitors to pick which trail is right for them.
Click Here to visit the Heritage Trails Webpage
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Downloadable Trail Maps
Tactic: Website
With over 750 miles of themed routes and points of interest, these maps give visitors a quick reference to gain their bearings and plot their drives.
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Customize It Homepage
Tactic: Tour Customization
Here visitors can do two things: 1) Create a personalized itinerary for a stay of any length, on any budget and for any cultural, recreational or historical interests. 2) Choose from one of ten themed driving trails.
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Customize It 1 - Questionnaire
Tactic: Tour Customization
Database-driven forms allow Fayetteville visitors to generate a personalized itinerary based on everything from age to dining preference to interests to budget.
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Customize It 2 - Pick Activities
Tactic: Tour Customization
Customize It - Pick Activities
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Customize It 3 - Itinerary
Tactic: Tour Customization
Based upon user input, it instantly generates a complete itinerary including a downloadable audio tour.
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Customize IT Tour CD
Tactic: Tour Customization
For users who don't want to download their customized audio tours, Fayetteville will send them directly to them can at no charge in the branded packaging shown.
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Declare Independence
Tactic: Billboards
Fayetteville encourages citizens and tourists to visit it's site and see all the exciting stuff going on around town.
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Pursue Life Liberty and Happiness
Tactic: Billboards
To pursue America's core values, just go to Fayetteville's website to find out how, when and where.
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Exercise Your Freedom of Choice
Tactic: Billboards
For travelers looking for a place to rest, Fayetteville has one of the largest selections of hotels off I-95.
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Mexican Dream
Tactic: Guerrilla
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Cuba
Tactic: Guerrilla
Ad in the style of a campaign sign placed in people's yards and public intersections, recruiting people to join Fayetteville's Society of Patriots - a group dedicated to promoting patriotism.
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China
Tactic: Guerrilla
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Search Engine Optimization
Tactic: Interactive
Keyword analysis, article generation, site submission to directories and blog support, make visitfayettevillenc.com show up at the top of any relevant search.
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Content Management
Tactic: Website
CMS software developed to allow our Fayetteville client to easily perform real-time updates to their sites.
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MWR Banner 1
Tactic: Interactive
In conjunction with the Army's Morale, Welfare and Recreation program (MWR) Fayetteville encourages troops to break the monotony of their daily routine visit the Fayetteville site to see what's going on around town.
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MRW Banner 2
Tactic: Interactive
In conjunction with the Army's Morale, Welfare and Recreation program (MWR) Fayetteville encourages troops to break the monotony of their daily routine visit the Fayetteville site to see what's going on around town.
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MWR Banner 3
Tactic: Interactive
In conjunction with the Army's Morale, Welfare and Recreation program (MWR) Fayetteville encourages troops to break the monotony of their daily routine visit the Fayetteville site to see what's going on around town.
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Good Ol' American Way
Tactic: Direct
A card sent directly to general meeting planners encouraging them to consider Fayetteville for their next event.
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Military Groups Are Always Welcome
Tactic: Direct
Targeting military reunions, this ad points out that for over 200 years military groups have always been welcome - well, almost always.
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Churches, Mosques and Synagogues
Tactic: Direct
With 445 Churches, Mosques and Synagogues, Fayetteville is the perfect place to hold your religious conference, no matter what your belief.
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MWR Postcard
Tactic: Direct
In conjunction with the Army's Morale, Welfare and Recreation program (MWR) Fayetteville encourages troops to invite their friends and families to come visit them in America's most patriotic town.
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Freedom Flyer
Tactic: Direct
Freedom Flyer
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E-Card Program - Home
Tactic: E-Cards
Encourages Fayetteville residents and visitors to create customized greetings from the County's most famous people.
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E-Card - Icon Selection
Tactic: E-Cards
Here users can create a personalized message and choose one of Fayetteville's most famous icons to deliver it: Babe Ruth, Lafayette, Iron Mike or Charles Chestnutt
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E-Card - Finished Product
Tactic: E-Cards
After submitting their personal greeting and selecting an icon, the program creates a customized e-card users can send to anyone.
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Babe Ruth T-Shirt
Tactic: Merchandising
In 1914, the greatest American baseball player of all time hit his first home run in Fayetteville.
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Land of the Free Hat
Tactic: Merchandising
Every day is Independence Day in Cumberland County.
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Land of the Free Shirt
Tactic: Merchandising
The American spirit is alive and well in Fayetteville.
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Patriotic Mug
Tactic: Merchandising
Those who've sacrificed and contributed to the freedoms we enjoy today are always top of mind.
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Fayetteville Outfitters Homepage
Tactic: Merchandising
In a joint venture with Fayetteville, we created an e-commerce site to sell patriotic Fayetteville-branded gifts and apparel.
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Fayetteville Outfitters Product View
Tactic: Merchandising
In a joint venture with Fayetteville, we designed gear that, like Fayetteville, revitalizes and reaffirms your pride in America.
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Brand Guide
Tactic: Brand Integration
An all-encompassing, 60-plus page brand bible that allows community businesses and organizations to visually and verbally present their marketing/communications with a consistent, Fayetteville-branded look & feel.
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Events Template
Tactic: Brand Integration
Fayetteville branded templates for CVB employees and other representatives to create customized announcements for upcoming events in and around town.
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Business Card
Tactic: Identity
Every business card handed out is an opportunity to brand Fayetteville. Each CVB employee gets multiple cards highlighting different Fayetteville attractions.
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Envelope
Tactic: Identity
Every envelope the CVB distributes is another opportunity to brand Fayetteville. Each one feature a different Fayetteville attraction.
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CVB Letterhead
Tactic: Identity
Each is branded with Fayetteville's logo and important contact information.
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Society Of Patriots
Tactic: Identity
A group we helped Fayeteville create this group that is dedicated to making sure Cumberland County is recognized as the most patriotic community in the America. Stars represent community leaders who've volunteered to for the Society of Patriots.
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Fayetteville Cares
Tactic: Identity
A logo we created for a group in Fayetteville that reflects the city's unwavering support of the military and their families.
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Town Hall Business Adoption
Tactic: Citizen Feedback
A chronicle of the 500+ local business who support America by doing something patriotic.
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Town Hall Homepage
Tactic: Citizen Feedback
A calendar of the most important dates in American history is next to blogs with the latest opinions from community citizens.
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Trade Show Signage
Tactic: Sales Support
A branded backdrop for the Fayetteville CVB booth that pledges that Fayetteville will inspire and rekindle patriotism in all who visit.
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US Constitution
Tactic: Sales Support
The Bill of Rights was ratified in Fayetteville in 1789 and in honor of this, tourism reps hand out copies of it at trade shows. It has become one of the most talked about, most requested items at tourism shows and conventions.
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HOW Magazine
Tactic: Publicity
Behind the design article highlighting the Fayetteville's comprehensive brand guide.
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MSNBC - Ron Reagan Jr.
Tactic: Publicity
Ronald Reagan Jr., in his MSNBC column, comments on Fayetteville's efforts to brand itself the most patriotic community in America.
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Raleigh News and Observer
Tactic: Publicity
Raleigh News and Observer writes about Fayetteville's humorous approach to marketing itself as a tourist destination.
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AdFreak - Sherman
Tactic: Publicity
AdFreak comments on Fayetteville's unorthodox approach to marketing itself as a tourist destination.
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Our State Magazine
Tactic: Publicity
Our State writes a comprehensive piece on Fayetteville's rich in history, patriotism and culture.
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Adweek - Sherman
Tactic: Publicity
Mark Dolliver of Adweek, writes about Fayetteville's quirky tourism campaign.
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IBX Newsletter
Tactic: Publicity
The IBX (Inner Banks) newsletter features Fayetteville as a patriotic destination you must experience.
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US Ad Review - Sherman Ad
Tactic: Publicity
US Ad Review picked this ad from the Fayetteville campaign as one of the best tourism ads in the country.
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Adrian Award
Tactic: Publicity
Out of 2,000 national and international submissions, the world's foremost tourism award show picked the Fayetteville tourism campaign as one the best of 2007.
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Woody Cavenaugh
Tactic: Publicity
Woody Cavenaugh applauds Fayetteville's goal of becoming America's most patriotic community.
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Urban Places and Spaces
Tactic: Publicity
An Urban Planning blog uses Fayetteville as example of effective branding/destination management.
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Democratic Underground
Tactic: Publicity
One of the thousands of blogs and articles written after Fayetteville declared it wants to be known as the most patriotic community in America.
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Sully's Blog
Tactic: Publicity
One of the thousands of blogs and articles written after Fayetteville declared it wants to be known as the most patriotic community in America.
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Fayetteville Observer - Initial Campaign
Tactic: Publicity
Fayetteville Observer - Initial Campaign
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Fayetteville Observer - Most Patriotic County
Tactic: Publicity
Fayetteville Observer - Most Patriotic County
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Newsmax
Tactic: Publicity
NewsMax
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Fayetteville Observer - Polish Image
Tactic: Publicity
Fayetteville Observer - Polish Image
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Testimonials
"The Republik's idea of positioning Fayetteville as "the most patriotic town in America" is alone worth more than the fee they charge for an entire year of work."
-John Meroski“It's gratifying to see our campaign for Cumberland County resonating on such a grand scale.”
-Melody Foote