Fayetteville CVB

In 1914, the greatest American baseball player of all time hit his first home run in Fayetteville.

Tactic: Merchandising
Target consumers:

Military

Current enlistees and their immediate families

Military Connected

Veterans, multi-generational military families, military enthusiasts

Patriots

Flag-waving Americans

Small Town Explorers

Retiree road-trippers who enjoy exploring small towns