Fayetteville CVB

Fayetteville encourages citizens and tourists to visit it's site and see all the exciting stuff going on around town.

Tactic: Billboards
Target consumers:

Military

Current enlistees and their immediate families

Military Connected

Veterans, multi-generational military families, military enthusiasts

Patriots

Flag-waving Americans

Small Town Explorers

Retiree road-trippers who enjoy exploring small towns