Fayetteville CVB

After submitting their personal greeting and selecting an icon, the program creates a customized e-card users can send to anyone.

Tactic: E-Cards
Target consumers:

Military

Current enlistees and their immediate families

Military Connected

Veterans, multi-generational military families, military enthusiasts

Patriots

Flag-waving Americans

Small Town Explorers

Retiree road-trippers who enjoy exploring small towns