Fayetteville CVB

As bad as gas prices are here, they're much higher in Europe. (This ran when gas was a piddly $1.50/gallon).

Tactic: Print
Target consumers:

Military

Current enlistees and their immediate families

Military Connected

Veterans, multi-generational military families, military enthusiasts

Patriots

Flag-waving Americans

Small Town Explorers

Retiree road-trippers who enjoy exploring small towns