Fayetteville CVB

IBX Newsletter

IBX Newsletter

 The IBX (Inner Banks) newsletter features Fayetteville as a patriotic destination you must experience.

Tactic: Publicity
Target consumers:

Military

 Current enlistees and their immediate families

Military Connected

 Veterans, multi-generational military families, military enthusiasts

Patriots

 Flag-waving Americans

Small Town Explorers

 Retiree road-trippers who enjoy exploring small towns

News-Local/National

Writers and editors looking for unique story ideas that will inform and impact their readers' lifestyles.