Fayetteville CVB

MWR Postcard

In conjunction with the Army's Morale, Welfare and Recreation program (MWR) Fayetteville encourages troops to invite their friends and families to come visit them in America's most patriotic town.

Tactic: Direct
Target consumers:

Military

Current enlistees and their immediate families

Military Connected

Veterans, multi-generational military families, military enthusiasts

Patriots

Flag-waving Americans