Fayetteville CVB

Raleigh News and Observer writes about Fayetteville's humorous approach to marketing itself as a tourist destination.

Tactic: Publicity
Target consumers:

Military

Current enlistees and their immediate families

Military Connected

Veterans, multi-generational military families, military enthusiasts

Patriots

Flag-waving Americans

Small Town Explorers

Retiree road-trippers who enjoy exploring small towns

General Planners

Businesses, associations, groups and agents with upcoming meeting/venue needs

Vertical Markets

Event Markets: Religious Conferences, Military Reunions, Sporting Events, etc.

News-Local/National

Writers and editors looking for unique story ideas that will inform and impact their readers' lifestyles.

Travel & Tourism

Writers and editors looking for interesting travel stories their readers can and will act upon

Meetings Trade

Writers and editors looking for new, interesting and actionable story ideas for meeting planners

Marketing Trade

Writers and editors of marketing-related trade pubs who cover new and innovative marketing ideas to share with readers