Intl Spy Conference

FredSpot

Two years after it ran, FredSpot posts the Spy Conference video on its site, exposing the conference to thousands of more potential attendees. A great, entertaining video the target wants to share with his friends is the gift that keeps on giving.

Tactic: Publicity
Target consumers:

Conspiracy Theorists

International media junkies looking for evidence to support their pet theories

Espionage Affinity
Regional Techies, IT professionals and fantasy gamers with disproportionate affinity to the world of spies

Espionage Outlets
Technology blogs, military periodicals, International Herald Tribune, Washington Post and related web communities

General News
Regional outlets - News and Observer, Metro Magazine

Marketing Trade
Writers and editors of marketing-related trade publications who cover new and innovative marketing ideas to share with readers