Intl Spy Conference

The International Tribune covers the Raleigh Spy Conference.

Tactic: Publicity
Target consumers:

Conspiracy Theorists

International media junkies looking for evidence to support their pet theories

Espionage Affinity
Regional Techies, IT professionals and fantasy gamers with disproportionate affinity to the world of spies

Affinity
Brands with a desire to micro-target either of the two consumer groups

Media
Regional media outlets looking to improve credibility and distribution

General News
Regional outlets - News and Observer, Metro Magazine