Intl Spy Conference

Raleigh News and Observer - Spy Conference - Addy Article

The Raleigh News and Observer reports the Spy Conference video wins best of show in the local Addy's. (We didn't even know it was entered in the local Addy's until someone showed us this article.)

Tactic: Publicity
Target consumers:

Conspiracy Theorists

International media junkies looking for evidence to support their pet theories

Espionage Affinity
Regional Techies, IT professionals and fantasy gamers with disproportionate affinity to the world of spies

Affinity
Brands with a desire to micro-target either of the two consumer groups

Media
Regional media outlets looking to improve credibility and distribution

Espionage Outlets
Technology blogs, military periodicals, International Herald Tribune, Washington Post and related web communities

General News
Regional outlets - News and Observer, Metro Magazine

Marketing Trade
Writers and editors of marketing-related trade publications who cover new and innovative marketing ideas to share with readers