Intl Spy Conference

Website Homepage

Made to look like the CIA's log-in page, this gateway to the Spy Conference site reinforced the "I am a spy" experience. Note: After two weeks the CIA politely asked us to change the page - we complied.

Tactic: Website
Target consumers:

Conspiracy Theorists

International media junkies looking for evidence to support their pet theories

Espionage Affinity
Regional Techies, IT professionals and fantasy gamers with disproportionate affinity to the world of spies

Affinity
Brands with a desire to micro-target either of the two consumer groups

Media
Regional media outlets looking to improve credibility and distribution

Espionage Outlets
Technology blogs, military periodicals, International Herald Tribune, Washington Post and related web communities

General News
Regional outlets - News and Observer, Metro Magazine

Marketing Trade
Writers and editors of marketing-related trade publications who cover new and innovative marketing ideas to share with readers