Nasher Museum at Duke
Nasher Museum at DukeWith a goal of being recognized as the center of intellectual stimulation in the Triangle area of North Carolina and beyond, The Nasher Museum at Duke's interactive exhibitions are designed to enlighten the art novice as well as the connoisseur. To launch and sustain visitation, intellectual stimulation is an integral part of the communications. Prospective visitors must perform a series of "mind stretches" to Prepare To Be Enlightened.
Projects
Mindstretch Campaign - Circle
Tactic: Print
The first ad in a series of "Mind Stretches" the museum asked visitors to perform before viewing the museum's mind-blowing exhibitions.
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Mindstretch Campaign - Inside Out
Tactic: Print
The second ad in a series of "Mind Stretches" the museum asked visitors to perform before viewing the museum's mind-blowing exhibitions. This campaign which ran on public transportation, movie theatres and various publications, singlehandedly attracted 5,000 visitors on the Nasher's opening day.
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Mindstretch Campaign - Columns
Tactic: Print
The third ad in a series of "Mind Stretches" the museum asked visitors to perform before viewing the museum's mind-blowing exhibitions. This campaign which ran on public transportation, movie theatres and various publications, singlehandedly attracted 5,000 visitors on the Nasher's opening day.
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Street Level Art Forum Ad
Tactic: Print
An ad for the Street Level Art Forum, where street artists created original work all over downtown Durham.
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Perjovschi Art Forum Ad
Tactic: Print
A print ad for the Perjovschi Art Exhibition.
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Illuminator Game - Logo
Tactic: Promotions/Games
The logo for an on and offline scavenger hunt game designed to encourage museum-goers to visit the museum more often.
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Illuminator Game - Sign Up
Tactic: Promotions/Games
A microsite on the Nasher website dedicated to the Illuminatore game where players could learn about the game, get new clues, submit answers and get a running tally of their right answers.
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Illuminator Game - Clues Page
Tactic: Promotions/Games
A microsite on the Nasher website dedicated to the Illuminatore game where players can learn about the gamem get new clues, submit answers and get a running tally of their right answers.
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Illuminator Game - Clue #11
Tactic: Promotions/Games
Clue #11 ran in various mediums on and offline frequented by museum-goers. This clue references a painting in the Nasher's permanent collection called "Portrait of an Unknown Genteman" by Frans Pourbus the Younger.
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Illuminator Game - Clue #01
Tactic: Promotions/Games
Clue #01 ran in various mediums on and offline frequented by museum-goers. This particular clue references a painting in the Nasher's permanent collection called "The Meeting of Isaac and Rebecca" by Francesco Montelatici. Notice the dogs, camel and horse and the arrows pointing to an intersection of the letters "R" and "I".
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Illuminator Game - Winner
Tactic: Promotions/Games
When a player correctly solved 20 Illuminator clues this page pops up, congratulating them on becoming one of the enlightened and inviting them to pick up their free "Enlightened" t-shirt.
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RDU Airport Banners - #1
Tactic: Out Of Home
RDU Airport Banners - #1
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RDU Airport Banners - #2
Tactic: Out Of Home
RDU Airport Banners - #2
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RDU Airport Banners - #3
Tactic: Out Of Home
RDU Airport Banners - #3
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RDU Airport Banners - #4
Tactic: Out Of Home
RDU Airport Banners - #4
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RDU Airport Banners - #5
Tactic: Out Of Home
RDU Airport Banners - #5
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RDU Airport Banners - #6
Tactic: Out Of Home
RDU Airport Banners - #6
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The Forest Exhibition Guide Cover
Tactic: Collateral
The Forest Exhibition Guide Cover
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The Forest Exhibition Guide Interior
Tactic: Collateral
The Forest Exhibition Guide Interior
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Dougherty Exhibition Guide - Cover
Tactic: Collateral
Dougherty Exhibition Guide - Cover
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Dougherty Exhibition Guide - Interior
Tactic: Collateral
Dougherty Exhibition Guide - Interior
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Permanent Collection Guide - Cover
Tactic: Collateral
Permanent Collection Exhibition Guide - Cover
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Permanent Collection Guide - Interior
Tactic: Collateral
Permanent Collection Exhibition Guide - Interior
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Bearden Exhibition Guide - Cover
Tactic: Collateral
Bearden Exhibition Guide - Cover
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Bearden Exhibition Guide - Interior
Tactic: Collateral
Bearden Exhibition Guide - Interior
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Grant Hill Exhibition Guide - Cover
Tactic: Collateral
Grant Hill Exhibition Guide - Cover
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Sussman Exhibition Guide - Cover
Tactic: Collateral
Sussman Exhibition Guide - Cover
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Sussman Exhibition Guide - Spread 1
Tactic: Environmental Design
Sussman Exhibition Guide - Spread 1
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Sussman Exhibition Guide - Spread 2
Tactic: Collateral
Sussman Exhibition Guide - Spread 2
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Sussman Exhibition Guide - Full Spread
Tactic: Collateral
Sussman Exhibition Guide - Full Spread
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Sussman Exhibition Guide - Poster Side
Tactic: Collateral
Sussman Exhibition Guide - Poster Side
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China Exhibition Guide Cover 1
Tactic: Collateral
China Exhibition Guide Cover 1
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China Exhibition Guide Cover 2
Tactic: Collateral
China Exhibition Guide Cover 2
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China Exhibition Guide Interior Spread 1
Tactic: Collateral
China Exhibition Guide Interior Spread 1
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China Exhibition Guide Interior Spread 2
Tactic: Collateral
China Exhibition Guide Interior Spread 2
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China Exhibition Guide Interior Spread 3
Tactic: Collateral
China Exhibition Guide Interior Spread 3
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Street Level Exhibition Guide - Cover 1
Tactic: Collateral
Street Level Exhibition Guide - Cover 1
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Street Level Exhibition Guide - Cover 2
Tactic: Collateral
Street Level Exhibition Guide - Cover 2
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Street Level Exhibition Guide - Full Spread 1
Tactic: Collateral
Street Level Exhibition Guide - Full Spread 1
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Street Level Exhibition Guide - Full Spread 2
Tactic: Collateral
Street Level Exhibition Guide - Full Spread 2
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Kremen Exhibition Guide Cover 1
Tactic: Collateral
Kremen Exhibition Guide Cover 1
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Kremen Exhibition Guide Cover 2
Tactic: Collateral
Kremen Exhibition Guide Cover 2
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Kremen Exhibition Guide Spread 1
Tactic: Collateral
Kremen Exhibition Guide Spread 1
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Kremen Exhibition Guide Spread 2
Tactic: Collateral
Kremen Exhibition Guide Spread 2
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Kremen Exhibition Guide Full Spread
Tactic: Collateral
Kremen Exhibition Guide Full Spread
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New at Nasher Exhibition Guide Cover
Tactic: Collateral
New at Nasher Exhibition Guide Cover
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New at Nasher Exhibition Guide Back (Open)
Tactic: Collateral
New at Nasher Exhibition Guide Back (Open)
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Perjovschi Exhibition Guide Cover 1
Tactic: Collateral
Perjovschi Exhibition Guide Cover 1
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Perjovschi Exhibition Guide Cover 2
Tactic: Collateral
Perjovschi Exhibition Guide Cover 2
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Perjovschi Exhibition Guide Spread 1
Tactic: Collateral
Perjovschi Exhibition Guide Spread 1
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Perjovschi Exhibition Guide Spread 2
Tactic: Collateral
Perjovschi Exhibition Guide Spread 2
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Perjovschi Exhibition Guide Full Spread
Tactic: Collateral
Perjovschi Exhibition Guide Full Spread
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Interior Banner System - Pavillion I
Tactic: Environmental Design
Interior Banner System - Pavillion I
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Interior Banner System - Pavillion II
Tactic: Environmental Design
Interior Banner System - Pavillion II
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Interior Banner System - Pavillion III
Tactic: Environmental Design
Interior Banner System - Pavillion III
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Permanent Collection Interior Banner
Tactic: Environmental Design
Permanent Collection Interior Banner
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Bearden / Hill Exterior Banners
Tactic: Environmental Design
Bearden / Hill Exterior Banners
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Exterior Sussman Banner
Tactic: Environmental Design
Exterior Sussman Banner
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Interior Sussman Banner
Tactic: Environmental Design
Interior Sussman Banner
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Exterior Rubell Banner
Tactic: Environmental Design
Exterior Rubell Banner
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Interior Rubell Banner
Tactic: Environmental Design
Interior Rubell Banner
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Exterior China Banner
Tactic: Environmental Design
Exterior China Banner
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Interior China Banner #1
Tactic: Environmental Design
Interior China Banner #1
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Interior China Banner #2
Tactic: Environmental Design
Interior China Banner #2
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Exterior Kremen Banner
Tactic: Environmental Design
Exterior Kremen Banner
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Interior Kremen Banner
Tactic: Environmental Design
Interior Kremen Banner
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Exterior Street Level Banner
Tactic: Environmental Design
Exterior Street Level Banner
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Interior Street Level Banner #1
Tactic: Environmental Design
Interior Street Level Banner #1
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Interior Street Level Banner #2
Tactic: Environmental Design
Interior Street Level Banner #2
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Exterior Perjovschi Banner
Tactic: Environmental Design
Exterior Perjovschi Banner
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Interior Perjovschi Banner
Tactic: Environmental Design
Interior Perjovschi Banner
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Exterior New at Nasher Banner
Tactic: Environmental Design
Exterior New at Nasher Banner
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Interior New at Nasher Banner
Tactic: Environmental Design
Interior New at Nasher Banner
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Duke Campus Flyer
Tactic: Guerrilla
Duke Campus Flyer
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Rubell Campus Flyer
Tactic: Guerrilla
Rubbell Campus Flyer
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Street Level Exhibition Poster
Tactic: Posters
Street Level Exhibition Poster
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Street Level - Hip Hop Summit Flyer
Tactic: Guerrilla
Street Level Flyer
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Duke University Student Postcard - Front
Tactic: Direct
Duke University Student Postcard - Front
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Duke University Student Postcard - Back
Tactic: Direct
Duke University Student Postcard - Back
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Dougherty Postcard - Front
Tactic: Direct
Dougherty Postcard - Front
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Dougherty Postcard - Back
Tactic: Direct
Dougherty Postcard - Back
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Student Postcard
Tactic: Direct
Student Postcard
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Bearden Postcard
Tactic: Direct
Bearden Postcard
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Bearden Poster Mailer Front
Tactic: Direct
Bearden Poster Mailer Front
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Bearden Poster Mailer Back
Tactic: Direct
Bearden Poster Mailer Back
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Grant Hill Poster Mailer Front
Tactic: Direct
Grant Hill Poster Mailer Front
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Grant Hill Poster Mailer Back
Tactic: Direct
Grant Hill Poster Mailer Back
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China Postcard
Tactic: Direct
China Postcard
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China Poster Mailer Full
Tactic: Direct
China Poster Mailer Full
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China Poster Mailer Folded
Tactic: Direct
China Poster Mailer Folded
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New Member Reception Postcard
Tactic: Membership Relations
New Member Reception Postcard
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Sussman Exhibition Postcard
Tactic: Direct
Sussman Exhibition Postcard
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Rubell Exhibition Postcard
Tactic: Direct
Rubell Exhibition Postcard
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Krens Postcard
Tactic: Direct
Krens Postcard
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Kremen Postcard
Tactic: Direct
Kremen Postcard
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Street Level Exhibition Postcard
Tactic: Direct
Street Level Exhibition Postcard
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New at Nasher Postcard
Tactic: Direct
New at Nasher Postcard
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Nasher Museum Travel Postcard
Tactic: Direct
Nasher Museum Travel Postcard
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Illuminator Logo
Tactic: Identity
Illuminator Logo
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2006 Annual Report Cover
Tactic: Investor Relations
2006 Annual Report Cover
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2006 Annual Report Interior Spread 1
Tactic: Investor Relations
2006 Annual Report Interior Spread 1
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2006 Annual Report Interior Spread 2
Tactic: Investor Relations
2006 Annual Report Interior Spread 2
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2006 Annual Report Interior Spread 3
Tactic: Investor Relations
2006 Annual Report Interior Spread 3
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2006 Annual Report Interior Spread 4
Tactic: Investor Relations
2006 Annual Report Interior Spread 4
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Fall 2005 Newsletter - Cover
Tactic: Membership Relations
Fall 2005 Newsletter - Cover
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Fall 2005 Newsletter - Page 1
Tactic: Membership Relations
Fall 2005 Newsletter - Page 1
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Fall 2005 Newsletter - Spread 2
Tactic: Membership Relations
Fall 2005 Newsletter - Spread 2
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Spring 2006 Newsletter - Cover
Tactic: Membership Relations
Spring 2006 Newsletter - Cover
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Spring 2006 Newsletter - Page 1
Tactic: Membership Relations
Spring 2006 Newsletter - Page 1
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Spring 2006 Newsletter - Spread 2
Tactic: Membership Relations
Spring 2006 Newsletter - Spread 2
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Spring 2006 Newsletter - Spread 3
Tactic: Membership Relations
Spring 2006 Newsletter - Spread 3
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Spring 2006 Newsletter - Spread 4
Tactic: Membership Relations
Spring 2006 Newsletter - Spread 4
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Summer 2006 Newsletter - Cover
Tactic: Membership Relations
Summer 2006 Newsletter - Cover
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Summer 2006 Newsletter - Page 1
Tactic: Membership Relations
Summer 2006 Newsletter - Page 1
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Summer 2006 Newsletter - Spread 2
Tactic: Membership Relations
Summer 2006 Newsletter - Spread 2
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Summer 2006 Newsletter - Spread 3
Tactic: Membership Relations
Summer 2006 Newsletter - Spread 3
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Fall 2006 Newsletter - Cover
Tactic: Membership Relations
Fall 2006 Newsletter - Cover
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Fall 2006 Newsletter - Page 1
Tactic: Membership Relations
Fall 2006 Newsletter - Page 1
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Fall 2006 Newsletter - Photo Spread
Tactic: Membership Relations
Fall 2006 Newsletter - Photo Spread
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Fall 2006 Newsletter - Spread 3
Tactic: Membership Relations
Fall 2006 Newsletter - Spread 3
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Winter 2007 Newsletter - Cover
Tactic: Membership Relations
Winter 2007 Newsletter - Cover
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Winter 2007 Newsletter - Page 1
Tactic: Membership Relations
Winter 2007 Newsletter - Page 1
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Winter 2007 Newsletter - Spread 1
Tactic: Membership Relations
Winter 2007 Newsletter - Spread 1
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Summer 2007 Newsletter - Cover
Tactic: Membership Relations
Summer 2007 Newsletter - Cover
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Summer 2007 Newsletter - Page 1
Tactic: Membership Relations
Summer 2007 Newsletter - Page 1
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Summer 2007 Newsletter - Spread 2
Tactic: Membership Relations
Summer 2007 Newsletter - Spread 2
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Fall 2007 Newsletter - Cover
Tactic: Membership Relations
Fall 2007 Newsletter - Cover
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Fall 2007 Newsletter - Page 1
Tactic: Membership Relations
Fall 2007 Newsletter - Page 1
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Fall 2007 Newsletter - Spread 1
Tactic: Membership Relations
Fall 2007 Newsletter - Spread 1
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Fall 2007 Newsletter - Photo Spread
Tactic: Membership Relations
Fall 2007 Newsletter - Photo Spread
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Fall 2007 Newsletter - Spread 3
Tactic: Membership Relations
Fall 2007 Newsletter - Spread 3
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Inaugural Member Reception Postcard - Front
Tactic: Membership Relations
Inaugural Member Reception Postcard - Front
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Inaugural Member Reception Postcard - Back
Tactic: Membership Relations
Inaugural Member Reception Postcard - Back
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2006 Membership Brochure - Cover
Tactic: Membership Relations
2006 Membership Brochure - Cover
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2006 Membership Brochure - Interior
Tactic: Membership Relations
2006 Membership Brochure - Interior
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2006 Membership Brochure - Exterior
Tactic: Membership Relations
2006 Membership Brochure - Exterior
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Membership Brochure - Side 1
Tactic: Membership Relations
Membership Brochure - Side 1
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Membership Brochure - Side 2
Tactic: Membership Relations
Membership Brochure - Side 2
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Young Friends Membership Brochure Insert
Tactic: Membership Relations
Young Friends Membership Brochure Insert
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Director's Holiday Card
Tactic: Membership Relations
Director's Holiday Card
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Adweek - Artful Brainteasers
Tactic: Publicity
Adweek's Jim Lovell covers the launch of the Nasher's Mindstretch campaign.
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L.A.Times - Nasher Museum Opens
Tactic: Publicity
The L.A.Times covers the Nasher's grand opening.
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Adcritic.com - Mindbender
Tactic: Publicity
Adcritic.com covers the Nasher's Mindstretch campaign.
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Step Inside Design - Marketing Mindbenders
Tactic: Publicity
Step Inside Design covers the Nasher's Mindstretch campaign.
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News & Observer - Quiz Illuminates Awareness
Tactic: Publicity
The Raleigh News & Observer covers the Illuminator campaign.
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Ad Rants - Tantalizing Clue Game
Tactic: Publicity
Ad Rants covers the Nasher's Illuminator scavenger hunt game.
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Create Magazine - Nasher
Tactic: Publicity
Create Magazine covers the Nasher's Illuminator scavenger hunt game.
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The Chronicle - 35,000 People Visit
Tactic: Publicity
The Chronicle reports more than 35,000 people visited the Nasher within the first four months of its opening - giving much of the credit to the advertising.
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US Ad Review - Mindbender
Tactic: Publicity
US Ad Review selects the Mindstretch campaigns as one of the best in the museum category.
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Metro Magazine
Tactic: Publicity
Metro Magazine writes a feature article on the Nasher.
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Illuminator Scavenger Hunt Game - Clue #21
Tactic: Promotions/GamesClue #21 references a photograph in the Nasher's China Exhibition titled Memories (me) by Cheng Qi. Notice the "missing" finger.
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The Chronicle - Arts Happenings
Tactic: Publicity
The Chronicle covers the Nasher Museum of art as a great place to hang out.
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Illuminator Scavenger Hunt Game - Clue #28
Tactic: Promotions/GamesClue #28 references a painting in the Nasher's permanent collection called Portrait of an Unknown Gentleman by Frans Pourbus the Younger.
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Illuminator Scavenger Hunt Game - Clue #33
Tactic: Promotions/GamesClue #33 references a painting in the Nasher's permanent collection called Three Standing Female Saints by Unknown.
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Illuminator Scavenger Hunt Game - Clue #15
Tactic: Promotions/GamesClue #15 references a painting in the Nasher's permanent collection called The Woman from Algiers by Marlene Dumas.
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Testimonials
"The "Prepare to be Enlightened" print campaign was a screaming success at the Executive Committee of the Friends Board meeting today. Gosh, I was so proud!..."Terrific" and "great" were just some of the adjectives thrown around."
-Wendy Livingston