Nasher Museum at Duke
Illuminator Game - Clue #11
Clue #11 ran in various mediums on and offline frequented by museum-goers. This clue references a painting in the Nasher's permanent collection called "Portrait of an Unknown Genteman" by Frans Pourbus the Younger.
Tactic: Promotions/GamesTarget consumers:
Art Enthusiasts
Regional and national fine arts afficionados
Duke Community
Student, alumni and medical community
Occasional Museum Goers
Week-ender and special occasion vistors
Duke Connected
Alumni and philanthropic groups
General News
Local, regional and national writers and editors with a focus on arts and leisure
National Art
Writers and editors who are key influencers of the national Art scene
Marketing Trade
Writers and editors of marketing-related trade publications who cover new and innovative marketing ideas to share with readers