Nasher Museum at Duke

The logo for an on and offline scavenger hunt game designed to encourage museum-goers to visit the museum more often.

Tactic: Promotions/Games
Target consumers:

Art Enthusiasts
Regional and national fine arts afficionados

Duke Community
Student, alumni and medical community

Occasional Museum Goers
Week-ender and special occasion vistors

General News
Local, regional and national writers and editors with a focus on arts and leisure

Marketing Trade

Writers and editors of marketing-related trade publications who cover new and innovative marketing ideas to share with readers