Nasher Museum at Duke
Illuminator Game - Sign Up
A microsite on the Nasher website dedicated to the Illuminatore game where players could learn about the game, get new clues, submit answers and get a running tally of their right answers.
Tactic: Promotions/GamesTarget consumers:
Art Enthusiasts
Regional and national fine arts afficionados
Duke Community
Student, alumni and medical community
Occasional Museum Goers
Week-ender and special occasion vistors
General News
Local, regional and national writers and editors with a focus on arts and leisure
Marketing Trade
Writers and editors of marketing-related trade publications who cover new and innovative marketing ideas to share with readers