Nasher Museum at Duke
Illuminator Game - Winner
When a player correctly solved 20 Illuminator clues this page pops up, congratulating them on becoming one of the enlightened and inviting them to pick up their free "Enlightened" t-shirt.
Tactic: Promotions/GamesTarget consumers:
Art Enthusiasts
Regional and national fine arts afficionados
Duke Community
Student, alumni and medical community
Occasional Museum Goers
Week-ender and special occasion vistors
Duke Connected
Alumni and philanthropic groups
Arts Community
Regional and national Arts champions
General News
Local, regional and national writers and editors with a focus on arts and leisure
Marketing Trade
Writers and editors of marketing-related trade publications who cover new and innovative marketing ideas to share with readers