Nasher Museum at Duke

Mindstretch Campaign - Columns

The third ad in a series of "Mind Stretches" the museum asked visitors to perform before viewing the museum's mind-blowing exhibitions. This campaign which ran on public transportation, movie theatres and various publications, singlehandedly attracted 5,000 visitors on the Nasher's opening day.

Tactic: Print
Target consumers:

Art Enthusiasts
Regional and national fine arts afficionados

Duke Community
Student, alumni and medical community

Occasional Museum Goers
Week-ender and special occasion vistors

Duke Connected
Alumni and philanthropic groups

Arts Community
Regional and national Arts champions

General News
Local, regional and national writers and editors with a focus on arts and leisure

National Art
Writers and editors who are key influencers of the national Art scene

Marketing Trade

Writers and editors of marketing-related trade publications who cover new and innovative marketing ideas to share with readers