Nasher Museum at Duke

The Raleigh News & Observer covers the Illuminator campaign.

Tactic: Publicity
Target consumers:

Art Enthusiasts
Regional and national fine arts afficionados

Duke Community
Student, alumni and medical community

Occasional Museum Goers
Week-ender and special occasion vistors

Duke Connected
Alumni and philanthropic groups

Arts Community
Regional and national Arts champions

General News
Local, regional and national writers and editors with a focus on arts and leisure