Nasher Museum at Duke

An ad for the Street Level Art Forum, where street artists created original work all over downtown Durham.

Tactic: Print
Target consumers:

Art Enthusiasts
Regional and national fine arts afficionados

Duke Community
Student, alumni and medical community

Occasional Museum Goers
Week-ender and special occasion vistors

Duke Connected
Alumni and philanthropic groups

Arts Community
Regional and national Arts champions

General News
Local, regional and national writers and editors with a focus on arts and leisure

National Art
Writers and editors who are key influencers of the national Art scene

Marketing Trade

Writers and editors of marketing-related trade publications who cover new and innovative marketing ideas to share with readers