Nasher Museum at Duke
The Chronicle - 35,000 People Visit
The Chronicle reports more than 35,000 people visited the Nasher within the first four months of its opening - giving much of the credit to the advertising.
Tactic: PublicityTarget consumers:
Duke Community
Student, alumni and medical community
Duke Connected
Alumni and philanthropic groups
Arts Community
Regional and national Arts champions
General News
Local, regional and national writers and editors with a focus on arts and leisure