Palladium Shoes
Brandweek - Guerilla Campaigns of the Year
Brandweek named Palladium as one of its Guerilla Campaigns of the Year - not bad considering it had the smallest budget by far of any of the campaigns recognized.
Tactic: PublicityTarget consumers:
Independents
Urban/suburban clothing stores offering unique, hard-to-find brands
Upscale Department Stores
Major national trend-watching chains
Marketing Trade
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