Palladium Shoes

Designtaxi.com

Designtaxi.com

 Designtaxi.com covers Palladium's palcaching promo.

Tactic: Publicity
Target consumers:

Fashion Follower

 Mainstream in-lifestyle consumers who aspire to be Urban Nomads

Fashion/Travel/Recreation

 Writers and editors of trendsetting fashion and lifestyle pubs

Footwear Trade

 Fashion editors of key industry pubs