Palladium Shoes

Entertainment Weekly.com publishes another great photo of Mr. Smith wearing Palladium Baggy's in I Am Legend.

Tactic: Publicity
Target consumers:

Palladium Customers

Retail and online consumers of Palladium shoes

Urban Nomads

Young, creative class, city-dwelling non-conformists who would rather discover a brand than be marketed to

Fashion Follower

Mainstream in-lifestyle consumers who aspire to be Urban Nomads

Independents

Urban/suburban clothing stores offering unique, hard-to-find brands

Upscale Department Stores

Major national trend-watching chains

Fashion/Travel/Recreation

Writers and editors of trendsetting fashion and lifestyle pubs