Palladium Shoes

"Talk about an innovative way to sell shoes..." is how this great review from flytip.com of Palladium's palcaching promo begins.

Tactic: Publicity
Target consumers:

Urban Nomads

Young, creative class, city-dwelling non-conformists who would rather discover a brand than be marketed to

Independents

Urban/suburban clothing stores offering unique, hard-to-find brands

Upscale Department Stores

Major national trend-watching chains

Fashion/Travel/Recreation

Writers and editors of trendsetting fashion and lifestyle pubs

Footwear Trade

Fashion editors of key industry pubs

Marketing Trade

Writers and editors of marketing related trade pubs who cover new and innovative marketing ideas to share with readers