Palladium Shoes

All that good marketing for Palladium pays off. K-Swiss bought Palladium shoes, giving our client an enormous return on his initial investment.

Tactic: Publicity
Target consumers:

Independents

Urban/suburban clothing stores offering unique, hard-to-find brands

Upscale Department Stores

Major national trend-watching chains

Footwear Trade

Fashion editors of key industry pubs