Palladium Shoes

Groundspeak Forums

Groundspeak Forums

 Groundspeak Forums one of the most popular geocaching blogs, gives kudos to the palcaching game.

Tactic: Publicity
Target consumers:

Palladium Customers

 Retail and online consumers of Palladium shoes

Urban Nomads

 Young, creative class, city-dwelling non-conformists who would rather discover a brand than be marketed to

Fashion/Travel/Recreation

 Writers and editors of trendsetting fashion and lifestyle pubs