Palladium Shoes

A mini-poster sent to retailers and media outlets announcing the Baggy's movie debut in "I Am Legend".

Tactic: PR Event
Target consumers:

Independents

Urban/suburban clothing stores offering unique, hard-to-find brands

Upscale Department Stores

Major national trend-watching chains

Fashion/Travel/Recreation

Writers and editors of trendsetting fashion and lifestyle pubs

Footwear Trade

Fashion editors of key industry pubs

Marketing Trade

Writers and editors of marketing related trade pubs who cover new and innovative marketing ideas to share with readers