Palladium Shoes

A series of newletters sent to Palladium consumers announcing the game and reporting when caches were found.

Tactic: Promotions
Target consumers:

Palladium Customers

Retail and online consumers of Palladium shoes

Urban Nomads

Young, creative class, city-dwelling non-conformists who would rather discover a brand than be marketed to

Fashion Follower

Mainstream in-lifestyle consumers who aspire to be Urban Nomads