Palladium Shoes
Palcaching
A microsite dedicated to the incredibly popular palcaching game that brought geocaching to cities across America. Palladium hid caches stoked with prizes in various locations around cities like New York, Chicago, San Francisco, Atlanta and Seattle. Some were hidden in retail stores, driving players directly to shoe stores they might normally never enter.
On this page, players can register, get clues, see where new boxes are hidden and get updates on cashes and prizes for undiscovered caches.
Tactic: InteractiveTarget consumers:
Palladium Customers
Retail and online consumers of Palladium shoes
Urban Nomads
Young, creative class, city-dwelling non-conformists who would rather discover a brand than be marketed to
Fashion Follower
Mainstream in-lifestyle consumers who aspire to be Urban Nomads
Independents
Urban/suburban clothing stores offering unique, hard-to-find brands
Upscale Department Stores
Major national trend-watching chains
Fashion/Travel/Recreation
Writers and editors of trendsetting fashion and lifestyle pubs
Footwear Trade
Fashion editors of key industry pubs
Marketing Trade
Writers and editors of marketing related trade pubs who cover new and innovative marketing ideas to share with readers