Palladium Shoes

Patrick Weblog, a destination for Palladium consumers, covers the palcaching game and exposes it to thousands of potential customers.

Tactic: Publicity
Target consumers:

Palladium Customers

Retail and online consumers of Palladium shoes

Urban Nomads

Young, creative class, city-dwelling non-conformists who would rather discover a brand than be marketed to

Fashion Follower

Mainstream in-lifestyle consumers who aspire to be Urban Nomads

Fashion/Travel/Recreation

Writers and editors of trendsetting fashion and lifestyle pubs