Palladium Shoes

Promo - Palladium uses GPS for treasure hunt

Promo - Palladium uses GPS for treasure hunt

 Promo writes a glowing review of Palladium's unorthodox palcaching promotion.

Tactic: Publicity
Target consumers:

Independents

 Urban/suburban clothing stores offering unique, hard-to-find brands

Upscale Department Stores

 Major national trend-watching chains

Marketing Trade

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