Palladium Shoes

Packaging designed to position Palladium as the ultimate travel shoe.

Tactic: Brand Integration
Target consumers:

Palladium Customers

Retail and online consumers of Palladium shoes

Urban Nomads

Young, creative class, city-dwelling non-conformists who would rather discover a brand than be marketed to

Fashion Follower

Mainstream in-lifestyle consumers who aspire to be Urban Nomads

Independents

Urban/suburban clothing stores offering unique, hard-to-find brands

Upscale Department Stores

Major national trend-watching chains