Palladium Shoes

Things You Saw in a Movie - I AM LEGEND (Boots)

Things You Saw in a Movie - I AM LEGEND (Boots)

Things You Saw in a Movie lets the world know that the cool boots Will Smith is wearing in I Am Legend are Palladium Baggy's. K-Swiss' huge offer to purchase Palladium shoes soon followed much to the delight of our client.

Tactic: Publicity
Target consumers:

Palladium Customers

 Retail and online consumers of Palladium shoes

Urban Nomads

 Young, creative class, city-dwelling non-conformists who would rather discover a brand than be marketed to

Fashion Follower

 Mainstream in-lifestyle consumers who aspire to be Urban Nomads

Independents

 Urban/suburban clothing stores offering unique, hard-to-find brands

Upscale Department Stores

 Major national trend-watching chains

Fashion/Travel/Recreation

 Writers and editors of trendsetting fashion and lifestyle pubs