Palladium Shoes

US Ad Review - writes a feature article on Palladium's highly original branding and positioning.

Tactic: Publicity
Target consumers:

Palladium Customers

Retail and online consumers of Palladium shoes

Urban Nomads

Young, creative class, city-dwelling non-conformists who would rather discover a brand than be marketed to

Marketing Trade

Writers and editors of marketing related trade pubs who cover new and innovative marketing ideas to share with readers