Poetic Licence
Poetic Licence WebsitePoetic Licence, a London-based brand of funky footwear launched in United States in early 2007. Juxtaposing colors, materials and flourishes in unexpected ways to create surprising, witty designs that defy description, Poetic Licence does to shoes what e.e. cummings' poetry does to the English language.
To appeal to its artistically inclined consumers, create branded executions that encourage and reward recipients for taking "poetic license" with them.
Projects
Look Books
Tactic: Press Kit
Instead of just sending beauty shots of seasonal styles to fashion editors, we took poetic license with local publications and turned them into Look Books for the brand.
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Poetic Licence Website
Tactic: Website
A do-it-yourself e-commerce site that rewards consumers for taking poetic license with its design. The more you rearrange it and make it your own, the more you're rewarded.
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Poetic Licence - Adrants
Tactic: Publicity
Adrandts reviews the Poetic Licence's design-it-yourself website.
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Poetic Licence - Communication Arts
Tactic: Publicity
Communication Arts features the Poetic Licence website as one of its favorite new sites.
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Poetic Licence - Creativity.com
Tactic: Publicity
Creativity features the Poetic Licence site as its Interactive Pick of the Day.
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Poetic Licence - Creativity Magazine
Tactic: Publicity
Creativity Magazine gives a great review of the Poetic Licence website.
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Poetic Licence - Happy Dude
Tactic: Publicity
Happy Dude, one of the many Interactive design bloggers that gave the Poetic Licence a big thumbs up.