Poetic Licence

Adrandts reviews the Poetic Licence's design-it-yourself website.

Tactic: Publicity
Target consumers:

Funky Fashionistas

Women setting the trends and not afraid to take fashion risks.

Poetic Licence Customers

Retail and online consumers of Poetic Licence shoes

Fashion

Writers and editors of trendsetting fashion and lifestyle publications

Footwear Trade

Fashion editors of key industry publications

Marketing Trade

Writers and editors of marketing related trade pubs who cover new and innovative marketing ideas to share with readers

Independents

Cool boutiques offering the latest in unique fashion