Poetic Licence

Creativity Magazine gives a great review of the Poetic Licence website.

Tactic: Publicity
Target consumers:

Funky Fashionistas

Women setting the trends and not afraid to take fashion risks.

Poetic Licence Customers

Retail and online consumers of Poetic Licence shoes

Fashion

Writers and editors of trendsetting fashion and lifestyle publications

Marketing Trade

Writers and editors of marketing related trade pubs who cover new and innovative marketing ideas to share with readers