Poetic Licence

Poetic Licence Website

A do-it-yourself e-commerce site that rewards consumers for taking poetic license with its design. The more you rearrange it and make it your own, the more you're rewarded.

Tactic: Website
Target consumers:

Funky Fashionistas

Women setting the trends and not afraid to take fashion risks.

Poetic Licence Customers

Retail and online consumers of Poetic Licence shoes

Fashion

Writers and editors of trendsetting fashion and lifestyle publications

Footwear Trade

Fashion editors of key industry publications

Marketing Trade

Writers and editors of marketing related trade pubs who cover new and innovative marketing ideas to share with readers

Independents

Cool boutiques offering the latest in unique fashion