Shelton Vineyards

Located in the heart of North Carolina's Yadkin Valley, Shelton Vineyards is 180 degrees from any winery you'll find on the West Coast. Featuring award-winning wines, a gourmet restaurant and country store, Shelton Vineyards is the place to sit back, relax and enjoy the good life.

Projects

Yadkin Valley

Tactic: Print

A print ad running in regional pubs positioning Shelton Vineyards as the anti-Napa experience.

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Slow Food

Tactic: Billboards

A billboard targeting interstate travelers positioning Shelton's Harvest Grill as the opposite of fast food.

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Complimentary Views

Tactic: Billboards

A billboard targeting interstate travelers looking for a place to stay that's a little more down home than the highway hote and motel chains.

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Save Water

Tactic: Billboards

A billboard targeting interstate travelers having a little fun with North Carolina's well-publicized drought.

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Travel & Tourism Press Kit

Tactic: Press Kit

A press kit that went to editors and writes at general news, travel and wine and food pubs humorously making the point that Shelton Vineyards is a great destination they should write about. The kit actually included Patricia Schultz's book, "1,000 Places To See Before You Die" (changed to a 1,001 with a sticker) and a handwritten invitation from owners, Charlie and Ed Shelton. A CD with interesting facts about Shelton Vineyards and the Yadkin Valley completed the kit.

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Press Kit Detail

Tactic: Press Kit

In Patricia Schultz' book, "A 1,000 Places To See Before You Die" we added a page on Shelton Vineyards - making her book "A 1,001 Places To See Before You Die". Patricia Schultz probably wouldn't like it but the press sure did.

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Shelton Brochure

Tactic: Brochure

Everything you need to know about Shelton Vineyards in this down-home, handy-dandy brochure.

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Calendar Card

Tactic: Press Kit

A laminated card we sent to local and regional press to get them to include Shelton's Summer Concert Series (featuring Beach Music bands) in their calendar sections. These cards were also handed out to consumers visiting the vineyard encouraging them to return for the summer concerts.